Marketing Ideas

Marketing Ideas

11 posts in this category

Here Comes Relay … the Robot

Luxury Matters
Categories: Trend , Marketing Ideas , Toiletries

You might recall back in September we told you about Relay, a 3 ft tall rolling robot that several hotels were beginning to test for the delivery of things like extra towels, toiletries, and so forth. Well, that robot, made by a company in Silicon Valley called Savioke, may be coming to a hotel near you. Savioke is rolling out the model to several hotels around the world where the robots will be tasked with delivering toothpaste and coffee to guests.

Apparently, the Relay fleet made quite an impression during the test run -- more than 11,000 deliveries last year, which added up to more than 70 marathons or 3,000 kilometers, according to TechCrunch.

savioke robot  savioke  relay robot  hotel robot towels  hotel robot toothpaste  hotel robot room service  hotel robot  hospitality robot

2016-03-21 14:42:00

Spa Trend: Valentine's Treatments for Couples

Luxury Matters
Categories: Robes , Trend , Shower Wraps , Marketing Ideas , Spa

Sometimes everything is better in pairs ... that's definitely the case this February as Valentine's Day is upon us and couples treatments are experiencing a boost.


Looking for inspiration for your spa for February 14th? Here are some sample treatments that have created unique experiences in the past to mark this romantic holiday:



Chocolate-Covered Strawberry Couples Massage: At one spa, a chocolate-strawberry lotion is used to promote relaxation as couples are massaged side-by-side.



Berry Chocolate Pedicure: This little indulgence features a berry-exfoliating scrub and a chocolate hydrating mask, topped with a chocolate-strawberry foot massage, and optional painted toes.



Date Night: A spa getaway with overnight accommodations and full breakfast the next day. This just-for-couples experience includes an hour-long massage and dinner for two with a bottle of wine.



I'm in the Mocha for Love: This full-body chocolate wrap can be combined with cherries and chocolate for an antioxidant facial to moisturize and tighten the skin.



Delicious Duet: Unwind in a sauna then proceed to a Swedish massage. After a coconut vanillas body wrap and full-body dry brush exfoliation, enjoy a hot towel steam treatment, a warm cocoa butter hand hydration and mint scalp treatments, followed by a warm sugary foot scrub. There's even a souvenir -- a bristle brush and chocolates.



2016-02-08 09:00:09

5 Important Take-Aways from the International Spa Association Study

Luxury Matters
Categories: Trend , Marketing Ideas , Spa

Every year the International Spa Association (ISPA) releases its study of the United States spa industry, which takes a look at growth, spa facilities, and treatments across America.


The study, unveiled just last month, was covered by Skin Inc. magazine. It shows spa industry revenue has surpassed the $15 billion mark. Here are five key statistics from 2015:




  • Record-level employment: Employment in the spa industries was estimated at 360,000 as of May 2015, a 2.9% increase (that's more than 10,000 new jobs) over the same time last year. Day spas alone increased employment  by 48%.

  • Individual spas show greater revenues: The average revenue for an individual spa location rose to $749,000 last year, an increase of 2.9% from the previous year.

  • Marketing by spas is working: Total spa visits were up 6.7% last year from the year before. In fact, average visits per spa rose by 8,500 from 2013 to 2014.

  • Revenue per spa visit is slightly lower: Despite a strong rise in visits, guests are spending 1.3% less on average per trip. So $89 in 2013 fell to $88 in 2014, for example. ISPA suggests more hectic lifestyles may mean guests choose shorter, more frequent, treatments.

  • Spas signify health: One in two ISPA respondents cited health, fitness and wellness as the factors that will shape the spa industry moving forward.




2015-11-16 09:00:27

Hotel Robots Deliver Towels, Toothbrushes and More!

Luxury Matters
Categories: Trend , Marketing Ideas , Bed and Breakfast , Uncategorised

Well, it was only a matter of time, and a true sign of the Digital Age, that several hotels would start to experiment with machines delivering extra towels, toiletries, and more to guests.


A 3 ft tall rolling robot, manufactured by a company in Silicon Valley, called Savioke, has been making the rounds -- dropping off toothbrushes and chargers via WiFi request to guestrooms. The happy-go-lucky robot calls the room to announce its arrival, then senses when a door opens and places a container with the requested items, The New York Times reports.



Apparently the robot can also help check-in guests, store bags, even mix a welcome drink. To learn more about "Relay" (that's the robot's name; though you can give it your own), visit


2015-09-21 09:00:05

TREND: Upscale Spas 'Importing' Services

Luxury Matters
Categories: Marketing Ideas , Spa

It seems luxury spas in the U.S. are searching the globe for inspiration these days.


A recent story in The New York Times noted various upscale establishments are importing ideas from abroad to help shape their own offerings and attract mainstream spa-goers, which have seemingly become more adventurous.



Soaking baths, an icy igloo room, even spicy foods (typical of Korean spas) have become more popular. Some spas are charging an entry fee or a facilities' fee, which means guests may use saunas, Jacuzzi's, even sleeping tables from Europe that are covered in quartz pebbles. The tables are said to heat up to 100 degrees and help soothe aches and pains, based on psammotherapy, an ancient therapy used in Greece.



The new offerings and more authentic treatments bring a special flair to the spas, where guests are frequently looking to have he latest and greatest experiences.


2015-09-07 09:00:54
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